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Our Story

At Makers & Merchants, our mission is to empower regional brands by providing them with the resources, support and opportunities they need to thrive.

The Barossa is our home and the founding region for our collective.

Founder Shelley Cox originally toyed with the idea of a pop-up store to showcase regional creatives and producers, as a way to help them diversify their businesses. Established on the brink of the COVID-19 pandemic in June 2020, it's been a long journey of highs & lows - and special moments in between! Thank you to all who have shared this journey - we are truly grateful for all of your support.

Now teaming up with Leah Bartsch, a Barossa local with a shared passion for collaboration - we are excited to work with our makers & merchants in 2023!

Shelley Cox Makers & Merchants Barossa



from little things...big things are happening!

june 2023

From June 2023 we are offering a complete marketing and service opportunity for not only our Barossa collective - but sharing our knowledge further afield - so that every region can be showcased, supported & empowered.

Enquire Today

pop-up edition

nov 2022

Our collective came together to provide another Tanunda main street platform for some of the Barossa's most vibrant and unique brands. A new pop-up space for 6 months allowed us to share these brands with new customers during peak tourism season.

flexible spaces

july 2022

From July 2022-Nov 2022, we operated solely online and sought pop-up and bespoke opportunities for our collective. Anlaby Station Spring Market was a great opportunity for us to hit the road and share our region's creatives with new customers.

welcome to tanunda

nov 2020

In November 2020 a boutique retail offering in Tanunda's main street opened from November 2020 to June 2022. Housing over 30 various Barossa brands, hosting workshops and greeting over 10,000 local customers (remember the South Australian and Australian borders were closed for most of this time!)

online launch

june 2020

Our founder, Shelley Cox, recognised the need to diversify regional businesses and originally had the idea of a pop-up store to showcase their products. However, in June 2020, on the brink of the COVID-19 pandemic, we were forced to begin our journey online - the store would have to wait!

grow together

join the collective

We not only provide a home for your brands, to reach your customers and share opportunities - we are here to support you and your brand as you grow and thrive!

register your interest